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The Sun alters paywall model to make ‘select’ content freely available online

The Sun is primed to blast some breaches in its two-year-old paywall to “take account of rapid changes in technology and the way readers are accessing and sharing news".

The publication, the UK's best selling tabloid, is set to boost the shareablility of its online content by no longer greeting those who visit through social media channels with a short teaser and subscription prompt.

News UK chief executive Mike Darcey told staff, according to the Press Gazette: “Much of this content will be generated on a bespoke basis by new teams, but editors will also be able to deploy other Sun stories, especially ones well covered by competitors. Expect to see early moves of this kind in the areas of general news and sports.

"The guiding principle for the free content will be shareability, helping us to take advantage of the growing trend of readers finding and sharing content on social media, given further impetus by the rapid rise in smartphone use.

“By doing so, we can extend the reach of The Sun brand, bring more people into a Sun conversation and provide an entry point to our paid propositions, both print and digital. At the same time, we will be expanding our pool of digital inventory, making us better placed to respond to the calls of advertisers for solutions across print and digital."

Now stories such as ‘Boy, 4 has mark of Devil’ will likely be made available to the wider public...

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