Portland names Sebastian Schwark as head of New York branch

Strategic communications agency Portland has appointed Sebastian Schwark as director of its New York office.

In this role, he will focus on expanding the agency’s focus in highly regulated markets such as financial services and healthcare.

He takes the place of Charles McLean, who is now head of Portland’s Doha office. Schwark joins from Hill+Knowlton Strategies where he advised global clients on issues such as reputation management in light of climate change.

David MacKay, partner and general manager of Portland US, said of Schwark’s appointment: “Sebastian brings the mix of expertise and global view our clients require and Portland is trusted to deliver. We’re building the US operation by enlisting the smartest communicators and strategists in the business. Sebastian represents the calibre of advisor and team partner we need to grow – insightful, creative, ambitious and a risk taker with a global track record of exceeding client expectations.”

Schwark will report to MacKay, who is based in Washington, DC. Portland has worked with clients including Barclay’s, McDonald’s, and Facebook.