Ad of the Day: Puma & Arsenal ‘Powered by Fans’
Puma and Arsenal have kicked off their second season of partnership with a 2015-2016 campaign called ‘Powered by Fans.’
Created by agency Gregory Bonner Hale (GBH), the spot shows the integral role that fans play when it comes to inspiring players.
In the video, a number of fans are seen watching a game – from a young boy in his bedroom to a large crowds in a pub.
It shows how their spirit and excitement electrifies the players before they head onto the field.
The film was initially shown at Emirates Stadium as part of a live event hosted by Thierry Henry. On 18 June, it was released online.
Credits:
Creative/Original Script: GBH (Gregory Bonner Hale)
Director: Chris Balmond
Production Company: Outsider
Producer: Paul McPadden
Post-Production: Glassworks
Editor: Leo King at Stitch Editors
Music Composition: MeanRed
Audio Post Production: Graeme Elston @ Jungle
Media Planning: Puma