Which media companies will respond to you on Twitter?
With recent research by Socialbakers showing that four out five questions consumers ask brands on Twitter are unanswered, we looked at how global media companies fared.
Unmetric – a company whose technology tracks and analyzes the online and social behavior of over 35,000 brands - provided us with data for media companies with the highest tweet volume from January 1 through March 31.
Looking at their average response rates, RTV6 has the fastest average response time, 12 minutes 57 seconds, while WWE has the longest, 7 hours 14 minutes. The most common responses given by these brands include apologies, contact, email, direct message and, the most popular, view a link.
Perhaps most impressive is MTV, a much larger network than RTV6. MTV has the second-fastest response time among the companies measured, and more, they offer the most apologies of the group while also being able to advance their digital connection to consumers with “view a link” responses.
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