Rainey Kelly Campbell Roalfe/Y&R hires Chris Preddie OBE to advise on youth projects
Rainey Kelly Campbell Roalfe/Y&R has added youth activist Chris Preddie to its planning team, the youngest person ever to receive an OBE.
Preddie rose to prominence as founder of Make Dreams Reality, a social enterprise mentoring disadvantaged young people and will join RKCR/Y&R in a consultant capacity with its Agency Youth Insights project.
Ben Kay, CEO said: “We look forward to working with Chris and moving forward onto great things considering the wide range of experience he has under his belt, this will definitely be a great venture. His access, insight and talent will also enable us to reach a group of young people who are often missed out by the mainstream.”
Preddie added: “Giving Rainey Kelly an insight into the mindset of youths was an opportunity I couldn't miss. It will allow us to reach out to a far bigger audience to find right now solutions for right now situations.”
A long-standing campaigner urging brands and politicians to do more to help young people from troubled backgrounds Preddie will work on a range of client and agency research projects.
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