Agencies The Drum Chip Shop Awards Creativity

Creativity unleashed: Chip Shop Awards 2015 winners revealed – see them here


By The Drum Team | Editorial


The Drum Chip Shop Awards article

June 17, 2015 | 3 min read

The twelfth annual Chip Shop Awards took place for the first time at Proud Camden in London last night, with the show once again recognising some of the most outstanding – and outrageous – ideas in advertising.

With no boundaries or rules to speak of, the Chip Shops, sponsored by Boutique, continues to celebrate inspiring and irreverent ideas that otherwise would probably never see the light of day.

This year the grand prix went to The Agency for an ingenious campaign that blurs real life with the toy world for model train maker Hornby.

And the chairman's award (chosen by industry and Chip Shops legend John Jessup) was handed to young creative team Dragos Giol and Khurram Hussain, of Falmouth University, for their 'It Sucks to be Last' idea for Virgin Active Gym.

You can see their winning work, and a selection from the other categories, in our gallery below. The winners (chips) and runners-up (vinegars) in every category can be viewed at the

Grand Prix - Station posters

The Agency

For Hornby

Chairman's Award - It sucks to be last

Dragos Giol and Khurram Hussain (Falmouth University)

For Virgin Active Gym

Best use of an Alternative Media Space - Headless

RT Brand Communications

For The British Museum

Best Charity Ad - Get them out



Best Shop Window Postcard - Note in window

Adam Taylor-Smith and Stephen Yeates (School of Communication Arts)


Best ad for something that doesn’t need to be advertised - Shit stirrer

Louise Chorley

For Spoons

Best Parody - The power of suggestion

Stein IAS

For Honda

Best Ad Without a Headline - Marmite Tinder Profile

Bareface Media

For Marmite

Best Ad From The Future - Wiffi - The Scent of Connection


For Wiffi

This year's winners were chosen by a star-studded cast of judges including BMB founder Bil Bungay, Lida creative director Nicky Bullard and Dare executive partner Toby Horry. You can see more of their winning selections at

Agencies The Drum Chip Shop Awards Creativity

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