Creativity unleashed: Chip Shop Awards 2015 winners revealed – see them here
The twelfth annual Chip Shop Awards took place for the first time at Proud Camden in London last night, with the show once again recognising some of the most outstanding – and outrageous – ideas in advertising.
With no boundaries or rules to speak of, the Chip Shops, sponsored by Boutique, continues to celebrate inspiring and irreverent ideas that otherwise would probably never see the light of day.
This year the grand prix went to The Agency for an ingenious campaign that blurs real life with the toy world for model train maker Hornby.
And the chairman's award (chosen by industry and Chip Shops legend John Jessup) was handed to young creative team Dragos Giol and Khurram Hussain, of Falmouth University, for their 'It Sucks to be Last' idea for Virgin Active Gym.
You can see their winning work, and a selection from the other categories, in our gallery below. The winners (chips) and runners-up (vinegars) in every category can be viewed at the chipshopawards.com.
Grand Prix - Station posters
The Agency
For Hornby
Chairman's Award - It sucks to be last
Dragos Giol and Khurram Hussain (Falmouth University)
For Virgin Active Gym
Best use of an Alternative Media Space - Headless
RT Brand Communications
For The British Museum
Best Charity Ad - Get them out
Table19
For RSPB
Best Shop Window Postcard - Note in window
Adam Taylor-Smith and Stephen Yeates (School of Communication Arts)
For FRANK
Best ad for something that doesn’t need to be advertised - Shit stirrer
Louise Chorley
For Spoons
Best Parody - The power of suggestion
Stein IAS
For Honda
Best Ad Without a Headline - Marmite Tinder Profile
Bareface Media
For Marmite
Best Ad From The Future - Wiffi - The Scent of Connection
DigitasLBi
For Wiffi
This year's winners were chosen by a star-studded cast of judges including BMB founder Bil Bungay, Lida creative director Nicky Bullard and Dare executive partner Toby Horry. You can see more of their winning selections at chipshopawards.com