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Ad of the Day: Channel Mum & Pampers: ‘Baby Firsts’

Parenting site Channel Mum has partnered with Pampers to create a video that shows real moms sharing their tips for recording baby firsts such as smiling and crawling.

Some of the tips include weekly letters to your baby, memory boxes that store things like your birth announcement, and baby blogging.

Viewers can win a video camera by sharing their own suggestions on social media and using the hashtag ‘#babyfirsts.’

The collaboration is the first for the video site, which launched this January.

It builds on an existing campaign between Pampers and the National Childbirth Trust charity, which follows new mums and dads on the first 1,000 days of their child’s life.

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