Cannes Lions Youtube Football

The 10 most popular global ads on YouTube since last year's Cannes Lions


By Tony Connelly | Sports Marketing Reporter

June 18, 2015 | 2 min read

With the Cannes Lions 2015 just a few days away YouTube has released a list of the 10 most popular global video ads released since last year’s festival.

Nike Football, Turkish Airlines and Samsung featured in the top 10 with all three centering their ads around last summer’s World Cup in Brazil by featuring many of the stars of the tournament.

This year saw some new entries make it into the top 10 including Hyundai, Air France and Adidas.

Some observers will be quick to notice that one of YouTube's own ads make it to the top...

Factors such as watch time, views, engagement, and mix of paid/organic views were used to rank the ads. The full top 10 can be seen here.


Creative Agency: 180 LA

Media Agency: Carat Global


Creative Agency: BETC

Media Agency: KR Media


Creative Agency: RGA


Creative Agency: BFG


Creative Agency: Cheil + R/GA

Media Agency: Starcom MediaVest Group


Creative Agency: Leo Burnett

Media Agency: Starcom MediaVest Group


Creative Agency: Innocean Worldwide

Media Agency: Innocean Worldwide, Innocean USA


Creative Agency: Crispin Porter + Bogusky

Media Agency: Starcom MediaVest Group


Creative Agency: Wieden + Kennedy

Media Agency: Mindshare Portland, Razorfish


Creative Agency: Portal A

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