US Ad of the Week: WorldRemit ‘Because of Them’
WorldRemit’s latest campaign tells the stories of three people living and working abroad who continue to support their families back home by sending them money.
The inspiring video has been voted by US Creative Department readers as Ad of the Week.
Titled ‘Because of Them,’ the video follows Alma, David, and Miguel – a doctor, teacher, and dockhand – as they wake up early for work every day and put in long hours to make sure their relatives abroad are financially stable.
Created by agency Bravespark, the campaign aims to build brand awareness for the company by showing that WorldRemit’s services provide a quick and safe solution for transferring funds.
If you’d like to vote for next week’s winner, visit our US Creative Department here. The ad that receives the most votes will be named ‘US Ad of the Week’ next Wednesday.
Credits:
Brand: WorldRemit
Title: Because of Them
Agency: Bravespark
Agency Website: http://bravesparkmedia.com
Director: Chris Gaffey
Music Composer: Felix Erskine
Head of Strategy: Rob Remington Drake
Creative Director: Robin Shek
Art Director: Vittorio Guidotti
Producer: Kirsty Lane
Director of Photography: Simon Hawken
Published: June 2015