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Microsoft creates special Glasgow East End poster in response to local's cricket put-down


By Tony Connelly | Sports Marketing Reporter

June 17, 2015 | 3 min read

Microsoft has delivered a personal riposte to a Glasgow tweeter who pointed out that its recent ad campaign mentioning cricket was out of place in the city's East End.

The original bus stop poster showed Microsoft's mobile voice-activated assistant, Cortana, announcing a reminder about playing cricket at the weekend. One local commented on the lack of popularity of the sport in Glasgow’s East End by tweeting a photo of the ad with the caption: “Said nobody in the east End of Glasgow ever.”

Chris’s tweet garnered a lot of attention and was retweeted 4283 times. Now Microsoft UK has responded directly to Chris with a tweet which said they weren’t kidding that Cortana was personal. The response included a photo of the same bus stop with a new poster which reads: “Cortana, next time I speak with Chris, remind me not to mention the cricket.”

The ad was created by McCann London / M:United, and seems to have gone down well with its recipient.

Microsoft Windows Cortana

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