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Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Kim Kardashian makes-up with Armani following Twitter dig

US television personality Kim Kardashian has been embroiled in a Twitter spat with her favourite make-up provider, after Armani discontinued a particular line of foundation.

Remonstrating with the fashion house on Twitter Kardashian said: “Why did Georgio Armani discontinue my favorite foundation??? I'm on my last bottle & everyone I know uses this!!! Please make it again!”

This was promptly picked up by the brand's social media team who offered to send her a fresh batch, though not without picking her up on a glaring spelling error.

Munching humble pie the expectant mother apologised for the error, blaming her spelling on sleep deprivation.

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