By The Drum Team | Editorial

June 17, 2015 | 2 min read

Rose Design co-owner Garry Blackburn has shared the dream behind Labyrinth, an elaborate creative project which put unique artworks from artist Mark Wallinger in every London Underground station to commemorate 150 years of the Tube.

Speaking to The Drum's resident psychiatrist Dr Sarracenia, as part of the Dream Awards, Blackburn described the feeling of being in the dark and seeking direction.

He said: "Someone introduced me to an artist who happened to be fascinated by maps, mazes and going around in circles. It'd be great to be able to replicate people's journeys through this superficial labyrinth right across the network - different paths, different directions, different ways to go. It would be a fantastic way to celebrate 150 years of being underground."

Blackburn is the latest in a series of creative luminaries sharing the vision behind some of their most imaginative work, in a campaign created by Lost Boys to coincide with The Drum’s Dream Awards. Previous creative directors to share their dreams from the comfort of Dr Sarracenia’s couch include Dare's Floo Heiss and Laura Jordan Bambach of Mr President.

Celebrating the big idea is the basis of The Dream Awards, launched by The Drum. Judged by leading industry figures including Rosie Arnold, deputy executive creative director at BBH London, Guy Duncan, global creative director at Coca-Cola and Trevor Beattie, founder of Beattie McGuinness Bungay, the awards will recognise creativity across a broad range of vertical sector and medium-based categories.

The entry deadline for the Dream Awards, sponsored by Shutterstock, is this Friday, 19 June. To find out more and enter the awards visit


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