Now TV is set to launch a Sky Sports Month pass which will enable consumers to access to Sky’s exclusive sport offering without being roped into long-term contracts.
The move means Now TV users can subscribe to its sports coverage on a monthly basis to catch must-see competitions, be it Major golf, international cricket or Premier League football.
The month pass will cost £31.99, building upon the current £6.99 day pass or £10.99 week pass.
Stephen van Rooyen, chief marketing and digital officer at Sky, said: “Now TV has established real momentum since it launched nearly three years ago. The acceleration in our customer growth shows Now TV is attracting customers in a way that is complementary, not at odds, with the Sky TV service.
“As with the Sky platform we are committed to constant improvement so we can produce the best experience for customers as well as developing exciting new services and features for them to enjoy.”
The company also refreshed Now TV’s user interface to make it easier to browse the service’s content.