Need to Know - The latest US media & marketing news: Jeb! Bush logo, Netflix redesign & Spotify gets greener
Morning all, here’s a glimpse at all the media and marketing news you should know today.
1. Jeb Bush has unveiled his new campaign logo, and it kicks off with a bit of a start, according to the New York Times. The logo, which Bush has had squirreled away since 1994, features quite a startling exclamation mark.
2. Netflix has relaunched its website – dropping the content carousel in favor of a more responsive click-based curation system. Business Insider reports that all users will receive the new design in the coming weeks.
3. Pepsi has mocked some of Coke’s most memorable ad campaigns in a new set of cheeky adverts, notes AdAge. Slots, created by ad agency Motive, knock Coca-Cola’s Share-a-Coke label program and its polar bear brand mascots.
4. Spotify released an update to its logo, tweaking the shade of the green on the design. The Next Web reports that social media users are having a hard time adjusting to the change.
5. Password security app LastPass has just admitted to being hacked. Business Insider reports that the breach at the centralized password storage service has experts up in arms about the best way to store online passwords.
6. Facebook has finally released its long-awaited photo-sharing app called Moments. Forbes reports that the new mobile app enables users to sync their photos with friends – furthermore, facial recognition technology will automatically tag them.
7. New York Daily News is the latest publication to sell its online ads programmatically, according to Mediapost. Through a partnership with OpenX supply-side platform (SSP), the firm will sell its offering in an automated fashion.
8. Kleenex has launched a campaign designed to make Kindness 'Contagious'. AdAge reports that VSA Partners Chicago's 30-second ‘Time for a Change’ spot shows a bullied little girl crying before being offered a packet of Kleenex to wipe away her tears.
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