Ahead of the Season 3 premiere of DEFIANCE, Syfy and LG have teamed up to launch a new interactive TV experience. Fans with LG TVs can download ‘Syfy Sync for LG Smart TV’ and receive contextual content to their sets while watching the show.
"From its inception, Syfy Sync has always been seen as a multiplatform play and we're thrilled to be partnering with LG to bring the experience it to a new platform with Season 3 of DEFIANCE. The LG Smart TV platform provides an incredible user experience along with an incredible TV picture quality for Syfy's devoted fans to go even deeper into our programming," said Matthew Chiavelli, vice president of digital media and strategy for Syfy.
Syfy worked with Watchwith to develop the experience, which appears throughout the telecast on the upper left of the screen. Content will include trivia, polls, and series backstory.
LG set owners must have Automatic Content Recognition (ACR)-enabled TVs with Netcast. It will soon be available on sets with webOS.
Pixie, a company that emerged from the Samsung Accelerator in New York and was ultimately acquired by Samsung, has also tried to make smart TVs more interactive by delivering contextual content.
Both Syfy Sync and Pixie are attempting to re-secure the place of the first screen in people’s homes, eliminating – to some extent – the need to get additional information about the show, whether from Twitter or Wikipedia, from second and third screens.