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Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Retailers line up for dedicated Covent Garden app

Penhaligon’s, Dior, Clinique and Laduree are among a host of retailers to sign up to a new app dedicated to London district Covent Garden.

Called The Pass, the app aims to personalise the experience of visiting Covent Garden and helps people navigate its streets, find the latest bar, restaurant and shop openings as well as access special offers and discounts.

Beverley Churchill, creative director of Capco Covent Garden, said it has been months in development and will give visitors the ultimate ‘insider’ experience.

“For the first time this new technology allows us to track customers’ favourite offers, so we can learn how Covent Garden visitors like to shop and dine,” she said.

“Already the best brands across the district are taking part and more are continually joining. Londoners won’t find the carefully curated offers, services and benefits at any of their other London stores”.

The app is free to download from the App Store or Google Play.

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