New Look to segregate men and women with separate entrances in 'dual-gender' brand shift
UK clothing retailer New Look has announced that it is to pilot gender specific entrances on a number of its stores.
The surprise shift, designed to help personalise the customer experience by gender, comes as part of the firm’s plans to expand its menswear business.
To tackle the public’s perception of New Look primarily as a female-focused retailer, the store will reposition itself as a “dual-gender brand”, according to company chief executive Anders Kristiansen.
A New Look spokesperson told the Independent: “We can confirm that we will be opening new stores this year with separate menswear and womenswear entrances to further promote New Look Men to our customers.”
New Look currently has a total of 800 shops worldwide.