Mistress taps former PayPal exec to lead strategy and social media
LA-based creative agency Mistress has hired former client Lee Roth to lead the agency’s strategy and social media services.
Previously, Roth served as senior director of advertising, media and agencies at PayPal.
He will be tasked with building Mistress’s strategy and social capabilities while collaborating with the agency’s partners on a startup venture.
Of his appointment, Roth said: “Mistress is an amazing company and an incredible partnership. They’re not just creatives. They’re not just strategists or operating officers. They’re creative entrepreneurs. This isn’t just an agency. It’s an incubator of businesses and ideas and that’s something I want to be a part of.”
Before joining PayPal, Roth served as director pf integrated marketing communications at Coca-Cola’s New York City office. He has also worked at agencies including McGarryBowen, where he helped launch Droid.
Mistress’s clients include NOS Energy Drink and Ubisoft.