Heineken and Wieden+Kennedy terminate global ad contracts

Heineken and Wieden+Kennedy (W+K) have reached an agreement to terminate the global advertising contracts for the brewer's Heineken and Desperados brands after working together for five years.

In a statement issued by Heineken the Dutch company said that both parties are working to ensure that the relationship ends in a "timely and seamless" manner.

Jan Derck van Karnebeek, chief commercial officer, Heineken, commmented: "We work with multiple agencies on Heineken, to support the worldwide presence of the brand, and also to bring additional creative thinking.

"Globally we now enjoy a strong relationship with Publicis, while in many markets we are working with local agencies to deliver outstanding and effective local top-spin campaigns. We are excited about the future for both Heineken and Desperados. We thank the W+K team for their outstanding work and wish them well."

W+K president David Luhr added that "change is more of the norm than the exception" and said it was time for both Heineken and W+K to go their separate ways.

At the time of writing it was not clear when or if the agency will be replaced. The Drum has reached out to Heineken for comment.

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