The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Barclays Santander

Boris Bikes vanish from Barclays HQ as Santander takes over

Author

By John Glenday, Reporter

June 15, 2015 | 2 min read

Barclays bank workers seeking a convenient docking station to park their Boris bikes may have to look for rivals Santander after bright yellow ‘not in use’ wrappers appeared overnight at the dock outside their Canary Wharf head office.

The abrupt termination of the bike station follows the end of a sponsorship package with Barclays after Santander snapped up the sponsorship rights to the popular cycle hire scheme by coughing up £6.5m annually for seven years.

This has already seen Barclays' corporate blue airbrushed from the bikes and terminals and bikes and replaced with Santander red and white, an ignominy too far for Barclays' top brass unhappy at having the view from their offices sullied.

Barclays paid just £5m per annum for the rights but decided to walk away from the contract despite being a partner from launch in 2010.

The new pecking order has seen the cycle hire scheme rebranded as Santander Cycles.

Barclays Santander

More from Barclays

View all

Trending

Industry insights

View all
Add your own content +