Scotland Ireland Paddy Power

Paddy Power makes Braveheart dig at Scotland in campaign ahead of Euro 2016 qualifier


By Natalie Mortimer, N/A

June 13, 2015 | 2 min read

Irish bookmaker Paddy Power has launched a tongue-in-cheek out of home campaign which takes a dig at the Scottish ahead of today's Euro 2016 qualifier between the two nations.

Paddy Power is using a mocked up a shot of Irish footballer Roy Keane in the style of William Wallace from the film Braveheart.

A spokesperson for Paddy Power, said: "You can’t but admire a nation that turned deep frying a Mars Bar into culinary art, but we just couldn't resist a bit of craic with our Celtic brothers ahead of the match.

"Obviously we'd love for our lads to pull the Scotsmen's skirts up, but the only certainty is that both sets of fans will join for a whiskey and a rant about the English after the game."

The match takes place today at 5pm and will be shown on the BBC and Sky.

Scotland Ireland Paddy Power

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