Paddy Power makes Braveheart dig at Scotland in campaign ahead of Euro 2016 qualifier
Irish bookmaker Paddy Power has launched a tongue-in-cheek out of home campaign which takes a dig at the Scottish ahead of today's Euro 2016 qualifier between the two nations.
Paddy Power is using a mocked up a shot of Irish footballer Roy Keane in the style of William Wallace from the film Braveheart.
A spokesperson for Paddy Power, said: "You can’t but admire a nation that turned deep frying a Mars Bar into culinary art, but we just couldn't resist a bit of craic with our Celtic brothers ahead of the match.
"Obviously we'd love for our lads to pull the Scotsmen's skirts up, but the only certainty is that both sets of fans will join for a whiskey and a rant about the English after the game."
Our truck is back on the road in Dublin today. If you spot it, tweet me a pic and you might just win a free bet! ;-) pic.twitter.com/05mwqivBvR
— Paddy Power (@paddypower) June 13, 2015
The match takes place today at 5pm and will be shown on the BBC and Sky.