Grolsch continues 400th anniversary push and offers personalised profile pictures
Dutch brewer Grolsch is continuing its 400th anniversary celebrations with a social campaign to offer fans the chance to win a unique profile picture created by art collective Graffiti Life.
By tweeting #Grolsch400 or commenting on relevant Facebook posts with an image of themselves, street artists and professional graffiti artists from the collective will create 400 personalised profile pictures which will then be shared across social channels.
The images will sit alongside a range of content that includes interviews with the artists, behind-the-scenes footage and articles discussing famous portraits throughout history.
Chris Lawson, creative director at VCCP Kin, the agency behind the campaign, explained; “We all love sharing interesting stuff on our social feed, it’s even better when that interesting stuff features ourselves. With our new #Grolsch400 Original Profile Pictures campaign we’ve combined the two. We’re giving 400 people the chance to have their profile pictures transformed by an artist from art collective Graffiti Life.”
Entries will be accepted on Twitter and Facebook until Wednesday 24 June.