By Natalie Mortimer | N/A

June 13, 2015 | 1 min read

Apple has introduced a new functionality into it's Health app that offers users the ability to track their sex lives.

Under a tab titled Sexual Activity Apple users can now log the date and time of sex and whether or not protection was used.

Apple, which made the announcement at its World Wide Developers Conference in San Francisco this week, said that it would not collect the data to share with other companies or governments.

The update comes as developments in the sex tech sector begin to ramp up; a slew of companies including extramaritial affair app Ashley Madison and teledildonics business Kiiroo have begun to make waves with their future-looking sex innovations.

To find out more about the sector, check out the trailer for The Drum's upcoming sex tech documentary The Big Turn On, which explores everything from VR porn to Tinder and teledildonics, and looks at how sex-tech is dissolving taboos, shaking up relationships, and presenting huge opportunities for business.

Apple Sex Tech the Big Turn on

More from Apple

View all