Sprite cans to be decked out with Drake, Nas, Rakim, and Notorious B.I.G. lyrics in summer push
Sprite, the Coca-Cola Company’s lemon-and-lime soda brand, has lined up 16 new can designs as part of the ‘Obey Your Verse’ collection.
Utilising the lyrical musings of Drake, Nas, The Notorious B.I.G. and Rakim, the soda brand looks set to ride a wave of summer goodwill, spreading top rap lyrics on its products.
On the campaign, Nas said: “Legacy means everything to me. When I wrote these lyrics, I never imagined my fans would someday have the opportunity to enjoy a can of Sprite and experience my art in a totally original way.”
The marketing push will make full use of the outdoor and digital platforms, continuing a Sprite legacy of championing Hip-Hop artists from backing Kurtis Blow back in 1986 to Grandmaster Flash, Missy Elliott, and more.