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The Drum Awards for Social Purpose 2021

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Brand Vine Chart: HTC and Pizza Hut take over the chart

Welcome to The Drum's Brand Vine chart, powered by Burst, the short-form social video specialists.

The chart is ranked on the number of loops generated by brands on the video sharing service each week.

HTC scored the top spot thanks to a video celebrating Barcelona's victory over Juventus in the Uefa Champions League final.

The clip featured HTC handsets reliving the game's final moments and increased the tech firm's loop count by 61.91 per cent.

Meanwhile, a Vine challenge asking viewers to discover their 'pizza name', earned Pizza Hut second place.

With suggestions ranging from Wayne Pepperooney to Fajita Ora, the game brought the restaurant's total loop tally up to 30,561.

And last week's number one Eurosport dropped down to three with a clip of Novak Djokovic entering the court before his clash with Nadal Rafael last week.

Little Mix, Game and Dunkin' Donuts also made it into the chart

Vine Chart

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