Ben & Jerry’s launches £3.5m campaign to promote new ice cream flavors
Ice cream maker Ben & Jerry’s has rolled out a £3.5m marketing effort to promote its latest product, ‘Cookie Cores.’
Its latest line includes ice cream with peanut butter, chocolate, or caramel cookies in the core.
In the spot promoting the new flavors, the company relays its social mission by stating that its ingredients are from Fairtrade farmers and that its milk and cream are from family farms.
Earlier this year, Ben & Jerry’s made headlines when it came out with a ‘BRRR-ito’ just in time for ‘4/20,’ or Weed Day, on 20 April.