WPP, Lazard and Richard Attias & Associates team up for nation branding initiative

WPP, Lazard and Richard Attias & Associates have teamed up to work with national governments.

The move combines WPP’s communications expertise, Attias & Associates branding knowledge, and Lazard’s financial advisory experience.

These programs will help client countries expand their global visibility opportunities, promote global investment, and encourage inbound foreign investment.

“The services offering of the initiative will include financial advisory, strategic communications, marketing, media, and promotion, content development and production, and the design and organization of interactive live experiences,” the partners wrote in a release.

Through the initiative, the three will work directly with both clients and investors.

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