Kendall Jenner makes perfume debut as face of Estée Lauder’s new scent

Estée Lauder has unveiled a campaign for its new Modern Muse Le Rouge fragrance featuring starlet Kendell Jenner.

Clad in a bold red and low-cut pants suit, Jenner poses in a print ad next to the tagline ‘Be Daring. Be An Inspiration.’

A thirty-second broadcast spot is slated to come out later this year.

The campaign was created by Estée Lauder’s in-house creative team in collaboration with agency LLOYD&CO.

The company said its latest perfume, which it describes as having a fruity floral oriental scent, reflects “the woman who is confident is sexy” and is “inspired by the glamorous, more provocative side of a Modern Muse.”

Modern Muse Le Rouge is available at Estée Lauder’s website and will debut in stores nationwide this July.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.