Kendall Jenner makes perfume debut as face of Estée Lauder’s new scent

Estée Lauder has unveiled a campaign for its new Modern Muse Le Rouge fragrance featuring starlet Kendell Jenner.

Clad in a bold red and low-cut pants suit, Jenner poses in a print ad next to the tagline ‘Be Daring. Be An Inspiration.’

A thirty-second broadcast spot is slated to come out later this year.

The campaign was created by Estée Lauder’s in-house creative team in collaboration with agency LLOYD&CO.

The company said its latest perfume, which it describes as having a fruity floral oriental scent, reflects “the woman who is confident is sexy” and is “inspired by the glamorous, more provocative side of a Modern Muse.”

Modern Muse Le Rouge is available at Estée Lauder’s website and will debut in stores nationwide this July.

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