Estée Lauder has unveiled a campaign for its new Modern Muse Le Rouge fragrance featuring starlet Kendell Jenner.
Clad in a bold red and low-cut pants suit, Jenner poses in a print ad next to the tagline ‘Be Daring. Be An Inspiration.’
A thirty-second broadcast spot is slated to come out later this year.
The campaign was created by Estée Lauder’s in-house creative team in collaboration with agency LLOYD&CO.
The company said its latest perfume, which it describes as having a fruity floral oriental scent, reflects “the woman who is confident is sexy” and is “inspired by the glamorous, more provocative side of a Modern Muse.”
Modern Muse Le Rouge is available at Estée Lauder’s website and will debut in stores nationwide this July.