Laura Jordan Bambach is the latest creative director to share the thinking behind one of her biggest campaigns, as part of The Drum's Dream Awards.
On a visit to The Drum's resident psychiatrist, Dr Sarracenia, the Mr President creative director described the dream that inspired 'Cats Save Tigers', the campaign her agency created for Greenpeace.
"There were cats everywhere. There were big cats and weird cats and a black cat miaowing at me, and there were little tiny cats. I was sure I recognised them. There were cats everywhere and they were all miaowing at me," she said.
"And they wanted to get every single cat around the world together to fight for the tigers, to save the tigers," she added.
The film is the latest in a campaign created by Lost Boys for The Dream Awards, featuring creative luminaries including TBWA's Peter Souter and Lida's Nicky Bullard discussing the big ideas behind some of their biggest campaigns.
Celebrating the big idea is the basis of The Dream Awards, launched by The Drum. Judged by leading industry figures including Rosie Arnold, deputy executive creative director at BBH London, Guy Duncan, global creative director at Coca-Cola and Trevor Beattie, founder of Beattie McGuinness Bungay, the awards will recognise creativity across a broad range of vertical sector and medium-based categories.
The deadline for the Dream Awards is Friday 19 June. To find out more and enter the awards visit thedreamawards.com.