By Minda Smiley | Reporter

June 11, 2015 | 1 min read

Kids Company’s chilling ‘Summer is no Holiday’ spot reminds viewers that for some children, summertime doesn’t mean beach vacations and time spent playing in the park.

The video opens with a sandcastle sitting in the middle a desolate and dreary parking lot with the sounds of seagulls, waves, and children laughing.

It continues to be featured in a number of out-of-place areas, including a dark stairwell and a dirty apartment, until a little girl is shown tapping on the side of a sandcastle bucket before you hear a man scream, “Shut up Jess, I’ve told you to stop it!”

Later in the video, the same girl is shown stepping onto a Kids Company bus.

“Please donate to Kids Company now, and help hundreds of kids, like Jess, have a safe summer,” the narrator says.

The campaign was created by creative agency Aesop.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

More from Advertising

View all