VisitEngland enlists the public to locate the #HomeOfSport in social media Rugby World Cup campaign
VisitEngland has launched a campaign to find the definitive birthplace of English sport to celebrate the 100 day countdown to the Rugby World Cup 2015.
As part of a year-long drive to highlight England’s sporting credentials, the national tourist board has asked the public to send in their own nominations - by submitting an image of their “home of sport”.
Using Twitter or Instagram, entrants should tag their image with #HomeOfSport accompanied by a snappy description. Approved nominations will be showcased and entered into a prize draw to win a selection of sporting experiences.
James Berresford, chief executive of VisitEngland, said: “As the birthplace of rugby, football, cricket, punting and the modern Olympic Games, the home of iconic venues such as Old Trafford, Wimbledon and Aintree, and the host to world-class sporting events - Henley Royal Regatta and the Americas Cup, to name just two – England’s sporting heritage is something that truly sets us apart from other destinations.
“Additionally, our green and pleasant land provides jaw-dropping backdrops to a whole host of popular pursuits, from hiking and running to abseiling and coasteering, making the search literally country-wide.”
Tourism minister Tracey Crouch, added: “England is home to some of the world's most loved and iconic sports. This brilliant campaign will show visitors the amazing range of English sporting venues, big and small, that form such an important and popular part of our national heritage.”
This comes after VisitEngland launched ‘Discover Your England’, a TV campaign aimed at raising the profile of English destinations ahead of the Rugby World Cup.