US Creative Department: Featuring The Martin Agency, RPA, Chase Design Group and more
Welcome to US Creative Department.
Each week this section will aim to showcase the latest creative work to come out of not only the US but Canada, Mexico, and South America as well.
It will give you, the reader, the chance to decide what is best.
You can vote for the work you like best simply by clicking the 'Like' button under the work. The winner will be named The Drum's 'Ad of the Week'.
Submit your vote before Wednesday June 17 to guarantee your vote has been counted.
To submit work for future publication contact minda.smiley@thedrum.com or nesh.pillay@thedrum.com. For voting updates and more follow The Drum Creative Showcase on Twitter @TheDrumCreative
Bravespark: WorldRemit 'Because of Them'
Brand: WorldRemit
Title: Because of Them
Agency: Bravespark
Agency Website: http://bravesparkmedia.com
Director: Chris Gaffey
Music Composer: Felix Erskine
Head of Strategy: Rob Remington Drake
Creative Director: Robin Shek
Art Director: Vittorio Guidotti
Producer: Kirsty Lane
Director of Photography: Simon Hawken
Published: June 2015
Short rationale: “Because of Them” highlights the personal and economic contribution of people who have moved abroad but continue to support family overseas. The short films tell the story of Alma, David and Miguel - a doctor, teacher and dockhand. Their long, hard work days allow them to send money back to help their relatives.
Night Agency: Kiehl's 'Act Any Age'
Brand: Kiehl's
Title: Act Any Age
Agency: Night Agency
Agency Website: http://www.nightagency.com/
Partner/Executive Creative Director: Evan Slater
Copywriter: Mike Raymond
Art Director: Georgi Gregori
Additional Credits: Account Director: Ailine Tan
Producer: Abe Romano
Production Company: Tool
Director: Dan Sully
Managing Director - Live Action/EP: Oliver Fuselier
Managing Director – Digital: Dustin Callif
Executive Producer: Robert Helphand
Producer: Ira Brooks
DP: Mike Berlucchi
Published: May 2015
Mullen Lowe LA: Patrón Tequila 'Perfection is a Paradox'
Brand: Patrón
Title: Perfection is a Paradox
Agency: Mullen Lowe LA
Agency Website: http://www.mullenloweus.com/
Chief Creative Officer: Mark Wenneker
Executive Creative Director: Margaret Keene
Creative Director/Writer: Matt Poitras
Associate Creative Director/Art: Patrick Simkins
Associate Creative Director/Writer: Scott Model
Senior Copywriter: Alex Solarte
Additional Credits: Senior Broadcast Producer: Meagen Moore
SVP, Director of Strategy: Tom Donovan
VP, Group Account Director: Alison Kaplan
Account Supervisor: Brian Wright
Senior Account Executive: Rebecca Wojcicki
Content Producer: Elaine Russell
Business Affairs: Davina Turnbull
Music Supervisor: Danica Bates
Production: Elastic, Pecubu Productions
Director: Patrick Clair
Executive Producer: Jennifer Sofio Hall
Producer: Ron Consentino
DP: Bryan Newman
Editorial: Rock Paper Scissors
Editor: Jamie Foord
Assistant Editor: Lauren Dellara
Producer: Ashley Bartell
Executive Producer: Angela Dorian
Color Correct: A52
Colorist: Paul Yacono
Animation/Graphics: A52
Flame Artist: Brendan Crocket
VFX: Elastic
Executive Producer: Jennifer Sofio Hall
Producer: Heather Johann
Audio Post: Lime
Mixer: Joel Waters
Original Music: Lil Silva
Name of Track: First Mark
Media Buying & Planning: Mediahub
Published: June 2015
Man Man Van & Morrow Design Co.: Woods Coffee Packaging
Brand: Woods Coffee
Title: Woods Coffee Packaging
Agency: Man Man Van & Morrow Design Co.
Agency Website: http://www.manmanvan.com & http://www.mrrw.co
Creative Director: The Woods Coffee
Art Director: Jesse Morrow
Copywriter: The Woods Coffee & Jesse Morrow
Illustrator: Jesse Morrow
Photographer: The Woods Coffee
Published: November 2014
KBS Toronto: Ontario Power Generation 'The Power of Water'
Brand: Ontario Power Generation
Title: The Power of Water
Agency: KBS Toronto
Agency Website: http://www.kbsp.ca/wp/
Chief Creative Officer: Matt Hassell
Broadcast Producer: Brenda Surminksi
Copywriter: Phil Coulter
Art Director: Stefan D’Aversa
Additional Credits: Group Account Director: Adam McClare
VP, Group Account Director: Marie Magnin
Production House: 1st Avenue Machine, NYC
Director: Roman Rutten
Producer: Jil Hardin
Post Production Producer: Barry Gilbert
Audio House: Grayson Matthews
VO: Ben Campbell
Behind Scenes Video Production: Kobi Ntiri
Published: June 2015
The Martin Agency: Stoli 'LGBT Pride Ad'
Brand: Stoli USA
Title: LGBT Pride Ad
Agency: The Martin Agency
Agency Website: http://www.martinagency.com/
Chief Creative Officer: Joe Alexander
Group Creative Director: Jorge Calleja
Associate Creative Director: Neel Williams
Associate Creative Director: D’Arcy O’Neill
Associate Creative Director: Jonathan Richman
Associate Creative Director: Alexander Zamiar
Designer: Marco Piedy
Designer: Melissa Aspero
Additional Credits: Agency Executive Broadcast Producer: Jenny Schoenner
Business Affairs Manager: Alice Isner
Group Account Director: Chris Mumford
Account Director: Carey Ely
Account Executive: Chloe Bos
Project Manager: Rebecca Gricus
Group Planning Director: Mike Kelley
Production Company: Alice Blue (retouching) & Greg Cassidy (3D Render of glasses)
Published: June 2015
CP+B: 2K Sports 'Story Is Everything'
Brand: 2K Sports
Title: Story Is Everything
Agency: CP+B
Agency Website: http://www.cpbgroup.com/
Executive Creative Director: Kevin Jones
VP Creative Director: Cameron Harris
Associate Creative Directors: Nicholas Loftus, Jimbo Embry
Copywriter: Eric Scott
Art Director: Daniel Koo
Additional Credits: VP Director of Video Production: Kate Hildebrant
VP Executive Integrated Producer: Sloan Schroeder
Integrated Producer: Addison Born
Production Company: Plus Productions
Director: Cameron Harris
Line Producer (Production Co.): Kesshann Cortez
Director of Photography: Peter Deming, Matt Bass
Editorial Company & City: Lost Planet, Santa Monica, CA
Editor: Max Koepke
Assistant Editor: Glenn Teel
Post Producer: Karena Ajamian
Executive Producer: Robert Owens
Post Production and City: Method LA
Flame Artist: Wenson Ho
Mix Company and City: Lime Studios, Santa Monica, CA
Audio Engineer: Mark Meyheus
Color Design Company and City: Company 3 LA
Colorist: Stefan Sonnenfeld
VP Group Account Director: Ryan Skubic
Content Supervisor: Jake Welch
VP Director of Business Affairs: Nancy Espinal
Sr. Business Affairs Manager: Rebecca Williams
Group Director, Planning: David Measer
Project Manager: Crystal Newberry, Jade Whitford
Published: June 2015
DDB Chicago: State Farm 'France'
Brand: State Farm
Title: France
Agency: DDB Chicago
Agency Website: https://www.ddb.com/
Chief Creative Officer: John Maxham
Group Creative Director: Barry Burdiak
Group Creative Director: John Hayes
Creative Director: Bart Culberson
Art Director: Chris Bruney
Copywriter: Nick Novich
Art Director: Andres Chacon
Copywriter: Sean Peecook
Additional Credits: Creative Director (Online Videos): Andrew Bloom
Creative Director (Online Videos): Nathan Monteith
(Online Videos): Madison Jackson
(Online Videos): Danae Belanger
Director of Integrated Production: Diane Jackson
Executive Producer: Scott Kemper
Production Business Manager: Ryan Hentsch
Group Business Director: Penn French
Senior Account Director: Kim Brun
Account Supervisor: Jaclyn Govostis
Account Executive: Tina Rosin
Group Strategy Director: Gustavo de Mello
Production Company: Hungry Man
Director: Hank Perlman
Executive Producer: Kevin Byrne
Line Producer: Thomas O’Malley
Edit: Cutters
Editor: Grant Gustafson
Editor (Online Videos): Aaron Kiser
Producer: Patrick Casey
Edit: No. 6
Editor: Jason MacDonald (Jake)
Executive Producer: Corina Dennison
Finish: Filmworkers Club
Executive Producer: Derek de Board
Producer: Casey Swircz
VFX Supervisor: Rob Churchill
Behind The Scenes: Impact Entertainment
Executive Producer: Deb Llanos
Creative Director: Patrick Yonally
Social Campaign: DDB New York
Chief Creative Officer: Icaro Doria
Executive Creative Director, Digital: Joe Cianciotto
Creative Director: Matthew Christiansen
Creative Director: Bob Davies
Copywriter: Racheal Stirling
Art Director : Hunter Warren
Executive Producer: Teri Altman
Senior Business Manager: Kelly McCann
Account Director: Melissa Martinez
Account Supervisor: Kristen Henkels
Edit: Fluid NY
Executive Producer: Laura Relovsky
Editor: Heather Danosky
Online: Greg Paparatto
Published: June 2015
Chase Design Group: Zen Monkey Redesign
Brand: Zen Monkey
Title: Zen Monkey Redesign
Agency: Chase Design Group
Agency Website: http://www.chasedesigngroup.com
Creative Director: Margo Chase
Art Director: Jon Arriaza
Copywriter: Christopher Lowery
Illustrator: Jon Arriaza
Photographer: Ryan Beck
Additional Credits: Designers: Jon Arriaza, Stephanie Kuga
Published: June 2014
Short rationale: Young natural food entrepreneur Eric Glandian came to Chase Design Group for help kicking his new brand up a notch. Inspired by European breakfast foods, Eric launched Zen Monkey, a healthy and delicious new breakfast product, from a cart at farmer’s markets. But when he was picked up by Whole Foods he knew it was time to stop monkeying around and get serious about his branding.
Chase started from the brand foundations with the Zen Monkey team. Persona development, positioning and a core brand manifesto was created for Zen Monkey. This work provided the inspiration and overall strategic guidance for the design development. The resulting logo and packaging redesign for the brand captures Zen Monkey’s fun, casual brand character as well as the deliciously fresh flavor of the product.
The new branding and packaging design has supported Zen Monkey’s expansion to new flavors and generated strong customer interest.
RPA: Honda 'Give and Take' and 'Great Thinking Inside'
Brand: Honda
Titles: Great Thinking Inside and Give and Take
Agency: RPA
Agency Website: http://www.rpa.com/
EVP, CCO: Joe Baratelli
SVP, ECD: Jason Sperling
VP, CD Copywriter: Ken Pappanduros
VP, CD Art Director: Chuck Blackwell
Sr. Copywriter: Paul Fung
Sr. Art Director: Marcella Coad
Sr. Copywriter (for “Great Thinking Inside”): Audrey Attal
Sr. Copywriter (for “Great Thinking Inside”): Forrest Boleyn
Copywriter (for “Give and Take”): Adam Gothelf
Art Director (for “Give and Take”): Michael Enriquez
Additional Credits: SVP, Chief Production Officer: Gary Paticoff
VP, Executive Producer: Isadora Chesler
Producer: Matthew Magsaysay
VP, Director of Business Affairs: Maria Del Homme
EVP, Management Account Director: Brett Bender
VP, Account Director, National/Corporate Advertising: Jeff Moohr
VP, Management Supervisor: Cathy O’Gorman
Management Supervisor: Rose McRitchie
Account Supervisor: Patty Mira
Production Company: Nexus
Director: Smith & Foulkes
EP: Tracey Cooper
EP (for “Give and Take”): Jeremy Smith
Line Producer (for “Give and Take”): Max Fink
Production Manager (for “Great Thinking Inside”): Fernanda Garcia Lopez
Post Production (for “Great Thinking Inside”): Time Based Arts
Animators: Chris Wood and Sam Osbourne
Flame Artists: Mike Skrgatic, James Allen and Sheldon Gardner
3D Artists: Ben Cantor, Mike Battcock, Kristoffer Andersson, Poul Resen Steenstrup, Eva Kuehlmann and Simon Goodchild
Additional Grade: Simone Grattarola
Post Production (for “Give and Take”): MPC
VFX Supervisor/Lead Flame: Benoit Mannequin
Flame: Vincent Blin
CG Lead/Lighting: Dameon O'Boyle
CG Lighter: Tim Kafta
CG artist: Clement Renaudin
Offline Editor: Billy Sacdalan
EP: Jo Arghiris
Senior Producer: Juliet Tierney
Producer: Jake Fenkse
Vehicle Scanning & Modeling: ACME Digital Content
Kevin Malling, Brandon Acree, Tyson Hill and John Wang
Music Supervision (for “Great Thinking Inside”): Squeak E Clean Productions, Inc.
Music Composer (for “Give and Take”): Squeak E Clean Productions, Inc.
Licensed Music Track (for “Great Thinking Inside”): "Gonna Build A Mountain"
Composers: Leslie Bricusse and Anthony Newley
Performed by: Sammy Davis Jr.
Label: Rhino Entertainment Company, A Warner Music Group Company
Sound Design: Factory
Sound Designer: Anthony Moore
Music For “Great Thinking Inside” :15's: ANTFOOD
Mix & Sound Design: Lime Studios
Engineer: Mark Meyuhas
Assistant: Matt Miller
Executive Producer: Susie Boyajan
Published: June 2015
Bravo/Y&R: FedEx 'Cuckoo'
Brand: FedEx
Title: Cuckoo
Agency: Bravo/Y&R, Miami, USA
Agency Website: http://www.bebravo.com/
Chief Creative Director: Claudio Lima
Art Director / Illustrator: Gabriel Jardim
Copywriter: Guto Monteiro
Published: April 2015
Droga5: 'Dixie '#DarkForDinner'
Brand: Dixie
Title: #DarkForDinner
Agency: Droga5 NY
Agency Website: http://droga5.com/
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Creative Director: Karen Land Short
Creative Director: Casey Rand
Copywriter: Dan Brill
Art Director: Spencer Hansen
Design Director: Rich Greco
Designer: Kathryn Brylinsky
Additional Credits: Chief Creation Officer: SallyAnn Dale
Head of Broadcast Production: Ben Davies
Broadcast Producer: Bill Berg
Global Chief Strategy Officer: Jonny Bauer
Group Strategy Director: Colm Murphy
Senior Strategist: Nick Maschmeyer
Head of Communications Strategy: Colleen Leddy
Communications Strategist: Stuart Augustine
Head of Data Strategy: Melissa Zimyeski
Senior Data Strategist: Lily Ng
Data Strategist: Annie Corbett
General Manager/Head of Account: Susie Nam
Management
Group Account Director: Brett Edgar
Account Director: Michael Arani
Account Manager: Alexa Beck
Project Manager: Francess Jaen
Production Company: Chelsea Pictures
Director: Henry Mason
DOP: Benn Martenson
Partner/Executive Producer: Allison Amon
Producer: Howard Woffinden
Editorial: Final Cut NY
Editor: Patrick Colman
Assistant Editor: Spencer Campbell
Executive Producer: Lauren Bleiweiss
Head of Production: Viet-An Nguyen
Post Production: Significant Others
Producer: Alek Rost
Flame Artist: Dirk Greene
Sound: Significant Others
Mixer: T. Terressa Tate
Published: June 2015