Team USA soccer pro Kelley O’Hara shows off her skills when she stumbles across a group of guys playing a game of pick-up soccer in MilkPEP’s latest spot.
Voted by US Creative Department readers as Ad of the Week, the spot was created by Campbell Ewald to celebrate the strength of female athletes and showcase the protein and nutrients that are found in low-fat chocolate milk.
The video is the latest installment in the company’s ‘Built With Chocolate Milk’ campaign, which aims to market chocolate milk as a serious recovery drink for athletes rather than a kid’s snack.
The ad launched on national TV on 1 June, ahead of the FIFA Women’s World Cup that kicked off on 6 June.
If you’d like to vote for next week’s winner, visit our US Creative Department here. The ad that receives the most votes will be named ‘US Ad of the Week’ next Wednesday.
Agency: Campbell Ewald
Agency Website: http://www.lowecampbellewald.com/
President: Sal Taibi
EVP Group Creative Director: Bernie Hogya
SVP Group Creative Director: Ron Wachino
Producer: Nicole Euell
Senior Art Producer: Hillary Jackson
Additional Credits: Account Executive(s): Lisa Stroh, Emily Goodwin, Danielle Barish
Production Company: Greenpoint Pictures
Director: The Hudson Dusters
Director of Photography: Andrew Wheeler
Executive producer: Tatiana Rudzinski
Line Producer: Luke Stevens
Editing House: Greenpoint Pictures
Editor: Logan Roos
Producer: Victoria Vallas-Cullen
Music House: Beta Petrol
Producer: Jason Baker
Composer: Seth Rafter Roberts (SESAC)
Sound Designer: Peter Lauridsen
Audio Mix: One Thousand Birds
Mixer: Andrew Tracy
Color & VFX: Ricart & Co.
Colorist: Seth Ricart
Published: May 2015