UniCredit appoints M&C Saatchi Milan to mastermind Champions League sponsorship
Global banking firm Unicredit has hired M&C Saatchi Milan to mastermind a sponsorship campaign for next season’s Champions League as it strengthens its ties to Uefa.
The campaign will span 17 markets and will kick off the Italy-based bank’s renewed sponsorship of the tournament that will run for the next three years. It aims to enhance Unicredit’s position in Western and Eastern Europe, where it claims to high market share.
Vincenzo Gasbarro, creative partner and co-founder of M&C Saatchi Milan, said: “We are very proud to work for UniCredit and Uefa for such a great international campaign. It has been a very challenging tender and we are happy that our idea was so appreciated, and thank the UniCredit team for the opportunity they're giving us.”
The appointment comes off the back of UniCredit’s decision to renew its deal with Uefa for the 2015-2018 cycle. It will become the Official Bank of Uefa's club tournaments including the Uefa Champions League, Uefa Europa League, Uefa Futsal Cup Finals, Uefa Super Cup, Uefa Women's Champions League and Uefa Youth League.