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NSPCC ChildLine to ramp up online offering to remain ‘digitally relevant’ to young people

The NSPCC is planning to launch a new digital service for its counselling service Childline as the charity looks to remain “digitally relevant” among an uptick of young people accessing its services via the web.

Childline has appointed digital marketing and technology consultancy Amaze to improve its digital service, and to integrate case management and call centre handling tools into a its website, which it relaunch shortly. The project will also incorporate content strategy, website redesign and build, information security, service user anonymity, scale and availability.

Helena Raven, head of digital development at the NSPCC, said: “Our website currently has 315,000 young people registered as users, with 59 per cent accessing the website via mobile devices in 2014. More children and young people will be seeking help via our digital services rather than the phone this year, and we know that we need to remain digitally relevant to young people as the technology they use continues to evolve at pace.”

The appointment extends the NSPCC’s relationship with Amaze following the launch of its new website NSPCC.org.uk in October 2014.