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Myclever Agency appoints Rob Edwards as creative director

Global social media agency Myclever Agency has appointed Rob Edwards to head up its UK creative team as it looks to expand its roster of clients worldwide.

Formerly head of multi-media at AO.Com, Edwards takes charge of the agency's team of digital and social experts to further develop innovative campaigns and micro-content.

Rob McNair, managing director of Myclever Agency, said: “We’re focused on providing our clients with original, engaging content that pushes boundaries and excites audiences. We see Rob as a true innovator who will further develop our creativity when it comes to creating this content."

Prior to AO.Com, Edwards worked both agency and client-side with brands including Samsung, The North Face, The Millennium Stadium and Tuborg.