Five leading broadcast TV groups band together to make local news available anytime, anywhere
With so many ways to obtain news now, it is surprising that local TV stations continue to be the go-to source for Americans (“Local News in a Digital Age,” Pew Research Center).
To make local news more accessible, The ABC Owned Television Station Group, Cox Media Group, Hearst Television, Media General and Raycom Media, five of the largest broadcast TV groups, announced yesterday the creation of NewsON.
NewsON will be available through connected TV and mobile apps, and will feature live and on demand local news broadcasts from 112 participating stations in 84 viewing markets across the country.
“The sheer amount of live news coverage – from TV stations around the country – that has been assembled for delivery through NewsON’s apps is unprecedented,” Louis Gump, CEO, NewsON, said. “Americans place a great deal of trust in their local news teams, who are typically the first informers from the local scene of the biggest news developments around the country. NewsON will bring instant access to live local news to a generation of viewers accustomed to using mobile and connected TV platforms to stay informed.
NewsON is set to launch in the fall, and will include stations in eight of the Top 10 U.S. TV markets and 17 of the top 25.
You can access the Found Remote hub here. Sign up to receive The Drum's Daily US newsletter.