The latest issue of The Drum explores why startups and corporates are the perfect partners, and looks ahead to Cannes Lions to predict which work is likely to take home the most prizes.
With Cannes just around the corner, we get some of the world’s most respected creatives to place their bets on the work they think will win big at this year’s Lions.
Tapping into startups
Fresh-faced startups and long-established corporations might not sound like the most natural of allies, but as Natalie Mortimer finds out, getting this relationship right can deliver great results for both.
Dancing with controversy
Stephen Lepitak catches up with Calvin Klein’s new marketing chief Melisa Goldie to find out how the brand commands public attention and why she signed up Justin Bieber as the latest celebrity ambassador.
As we ready ourselves for the unveiling of 2015’s Chip Shop Awards winners, chairman of the judges John Jessup talks us through some of the entries that most impressed him this year.
This issue also includes:
- Creative Department – A round-up of the best new creative work as voted for by our readers – featuring TBWA\London, Sid Lee Amsterdam, DDB Argentina and more
- The Dreamers – We celebrate the big idea with BBH’s Rosie Arnold
- Back Chat – Ogilvy & Mather’s Nicole Yershon talks diversity, fearlessness and why solving problems is all in a day’s work.