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UK schools enlisted for nationwide Digital Day to address skills gap

UK schools are being invited to participate in an annual nationwide ‘Digital Day’ initiative geared toward addressing skills shortages in the UK economy.

The British Interactive Media Association (BIMA) is inviting 10,000 students to participate in the initiative on 17 November to raise awareness of opportunities within the sector and dole out careers advice.

Organisers hope to sign-up more than 100 of the country’s leading digital agencies to send representatives into the classroom to offer insights and invite pupils to take part in workshops as part of a nationwide competition. A virtual event will also run in parallel for the first time allowing even more schools the opportunity to get involved.

Natalie Gross, BIMA executive committee member and chief executive of digital agency Amaze, commented: “There are fantastic opportunities for young people – from social media and app development to digital design – but there is a lack of awareness about digital career opportunities. BIMA Digital Day offers inspiration, practical advice and a hands-on experience that will get young people excited about a future as part of the digital economy.”

A 2013 study by O2 estimated that the UK needed to train 750,000 digitally skilled workers in order to meet rapid growth within the sector.