Madame Tussauds flaunts Marvel and Star Wars experiences with cross-media ad push

Madame Tussauds, London, has unveiled a star-studded cross-media advertising campaign boastings its Star Wars and Marvel attractions.

The campaign puts front and centre heroes from Disney’s Star Wars and Marvel franchises. Creative agency Clinic was tasked with shifting the public’s perception of Tussauds from a “look-but-don’t-touch museum” to an “interactive entertainment venue” with the inclusion of a few famous faces from the movies.

Andy Hunns, creative director at Clinic, said: “Clinic used the insight that everybody has a unique and personal experience at the attraction and at some point will be hit by their Madame Tussauds ‘moment’: an emotional epiphany as they cuddle a star they adore, link arms with a leader they’ve always admired or stand chest to chest with a super hero they want to be like.

“Disney and Madame Tussauds wanted the creative to feel modern and dynamic with a sense of mystery.”

Matthew Clarkson, marketing manager of Merlin Entertainment Group, added: “Star Wars and Marvel Comics are our two biggest attractions this year so our advertising campaign is hugely important. Clinic has managed to perfectly capture the essence of Madame Tussauds London.”

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.