ISBA and IPA update client/agency contract templates to reflect demand for project based relationships
Industry bodies ISBA and IPA have created two new flexible framework contract templates to reflect the trend of clients increasingly turning to agencies on a project basis.
Lewis Silkin have drafted the new contract templates, having first worked with ISBA and IPA in 1998.
Richard Lindsay, director of legal and public affairs at IPA, said these contracts served a useful purpose at a time when client and agency relationships started and ended without a contract ever signed. But while still used occasionally, they are out of date.
“When we began this updating project by looking at the old terms, we realised that, to help agencies and clients document their arrangements more efficiently and more accurately, we needed not only to update the drafting of the documents but to re-structure them too.”
The update has seen the introduction of The Retainer Plus and Project Plus templates to allow for a greater degree of flexibility than previous model terms, which tended to be vertical in nature and confined to just one discipline.
The new terms offer a framework front end and allow clients and agencies to pick and choose from a schedule of services including on and offline, social media, PR, software or app development and experiential.
Both the Retainer plus and Project plus agreements also allow for additional projects to be developed as the need arises, without having to re-negotiate new terms.
Debbie Morrison, director consultancy and best practice at ISBA, added: “These new terms are the most flexible, robust and comprehensive contracts we have created to date. They truly reflect the way clients and agencies now work together across multiple communications platforms.
“The great thing is that these terms have also been designed to flex and evolve as the comms market continues to change at pace. We hope they will help revolutionise the way client/agency contracts are put in place.”
The new framework agreements are available to ISBA and IPA members only.