HMG Consulting, Havas Media’s independent consultancy and solutions offering, has appointed Oliver Southgate as head of data and technology solutions.
He will be tasked with the delivery of data and tech projects across the practice’s portfolio, as well as leading a team of consultants who will work across strategy.
Southgate brings more than 17 years of experience to the position,and was most recently chief technology officer and director of product development for The Social Ad Group.
In 2013 he helped launch sports advertising platform Flutr. Prior to the Social Ad group, Southgate served as technology director and chief technology officer for the Middle East and North Africa at DigitasLBi.
Southgate said he was “thrilled” to be joining the team, which is focused on developing the next generation of agency.
Darren Goldie, head of HMG Consulting added: “We are lucky to have Southgate as a member of our team.
“His experience in designing the next generation of data and experience management platforms will help customers manage both short and long-term customer value and deliver tangible and measurable ROI.”