Eire be dragons: Tourism Ireland acquires a Game of Thrones beastie for Belfast zoo
Tourism Ireland has acquired a dragon for Belfast zoo to shock visitors, bringing to an end its Game of Thrones themed push.
Northern Ireland, where much of the show is shot, has hosted a number of interesting Game of Thrones-linked experiences across the country to promote the location to holiday-goers, thanks to a Tourism Ireland and Publicis London campaign.
From today (Tuesday 9 June), visitors to Belfast Zoo will be able to witness in captivity, an animatronic dragon, operated remotely by two controllers.
The campaign previously orchestrated a white walker attack at the fountains
And fabled giant footprints in the sand.
The latest marketing news and insights straight to your inbox.
Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.Sign up
Kicking off the campaign was a number of Game of Throne signs at filming locations, dragon eggs in markets and a handful of three-eye ravens.