Eire be dragons: Tourism Ireland acquires a Game of Thrones beastie for Belfast zoo

By John McCarthy | Media editor

Publicis London


tourism article

June 9, 2015 | 2 min read

Tourism Ireland has acquired a dragon for Belfast zoo to shock visitors, bringing to an end its Game of Thrones themed push.

Northern Ireland, where much of the show is shot, has hosted a number of interesting Game of Thrones-linked experiences across the country to promote the location to holiday-goers, thanks to a Tourism Ireland and Publicis London campaign.

From today (Tuesday 9 June), visitors to Belfast Zoo will be able to witness in captivity, an animatronic dragon, operated remotely by two controllers.

The campaign previously orchestrated a white walker attack at the fountains

And fabled giant footprints in the sand.

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Kicking off the campaign was a number of Game of Throne signs at filming locations, dragon eggs in markets and a handful of three-eye ravens.

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