Lost Boys creative directors Gav Gordon-Rogers and Gemma Butler have shared some of the thinking behind their 'Musicubes' app for BBC Radio 1, as part of the Dream Awards organised by The Drum.
"It's like I'm travelling through space and time to another galaxy, and out of the darkness appears this shiny black monolith thing," said Gordon-Rogers.
"With these cubes that spin round sort of emitting a weird sound," added Butler.
Gordon-Rogers explained the cubes could be controlled with your hands. "My hands keep morphing into different shapes. It's incredible. I can't believe we had the same dream."
The film is the latest in a series created by Lost Boys, featuring creative visionaries including TBWA's Peter Souter and Mick Mahoney of RKCR/Y&R discussing the dreams behind some of their biggest projects. The campaign also features photography by the renowned Julian Hanford.
In a world of multiple channels and touch points, the best marketing is still defined by brilliant creative ideas. With this in mind The Drum has launched its Dream Awards to celebrate creativity. Judged by leading industry figures including Rosie Arnold, deputy executive creative director at BBH, Guy Duncan, global creative director at Coca-Cola, and Beattie McGuinness Bungay founder Trevor Beattie, the awards will recognise creativity across a number of sectors, channels and platforms.
The deadline for the Dream Awards is Friday 19 June. To find out more and enter, visit thedreamawards.com.