Norwegian Airlines has launched an emoji-based web address to tout its new Copenhagen to Las Vegas route to millennials.
After registering the route with a Samoa web address, given administrators can create domains featuring emoji, the Airline pushed the new route on Instagram, according to AdWeek.
The site is registered as an airplane emoji, a slots emoji and a flying money emoji.
The creative campaign was backed by social media to get millennials to Vegas - via a Norwegian Airlines flight.
A photo posted by Christiane Schaumburg-Müller (@christianesm) on
The firm claims the campaign reached over half a million people after it was shared by a number of top influencers on Instagram.
This follows last month’s news that ‘Emoji’ is the fastest growing language in the UK.
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