Interflora is embarking on its first ever TV sponsorship deal after signing an agreement with ITV to become an official partner of ‘Surprise Surprise’, which is set for a small screen return this summer.
This will see new idents created for the flower delivery firm by Leeds-based creative agency Home which will be shown during every episode of the season, in addition to a one-off Christmas special, broadcast on ITV, ITVHD and ITV+1.
Bethany Day, brand manager at Interflora, said: “We’re delighted to have been able to secure our first TV sponsorship deal. The show, with its focus on surprises, has a perfect synergy with the Interflora brand, which has been surprising and delighting people for more than 90 years. Given we now have a network of 1,800 florists across the UK and Ireland and are able to hand-craft and deliver surprises in just 3 hours, never has this theme been more relevant.”
Chris Moxon, ITV, said: “We’re delighted to be building on our relationship with Interflora by welcoming them on board as the new sponsor of Surprise Surprise. The show couldn’t be a better brand fit for Interflora and we’re excited to be working with them to deliver this partnership.”
ITV’s Surprise Surprise reboot, hosted by Holly Willoughby, drew in a peak audience of 4.2 million viewers for the network last year.