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Interflora signs ITV ‘Surprise Surprise’ sponsorship deal

Interflora is embarking on its first ever TV sponsorship deal after signing an agreement with ITV to become an official partner of ‘Surprise Surprise’, which is set for a small screen return this summer.

This will see new idents created for the flower delivery firm by Leeds-based creative agency Home which will be shown during every episode of the season, in addition to a one-off Christmas special, broadcast on ITV, ITVHD and ITV+1.

Bethany Day, brand manager at Interflora, said: “We’re delighted to have been able to secure our first TV sponsorship deal. The show, with its focus on surprises, has a perfect synergy with the Interflora brand, which has been surprising and delighting people for more than 90 years. Given we now have a network of 1,800 florists across the UK and Ireland and are able to hand-craft and deliver surprises in just 3 hours, never has this theme been more relevant.”

Chris Moxon, ITV, said: “We’re delighted to be building on our relationship with Interflora by welcoming them on board as the new sponsor of Surprise Surprise. The show couldn’t be a better brand fit for Interflora and we’re excited to be working with them to deliver this partnership.”

ITV’s Surprise Surprise reboot, hosted by Holly Willoughby, drew in a peak audience of 4.2 million viewers for the network last year.