Dove Men+Care partners with Rugby World Cup 2015

Unilever’s Dove Men+Care has become the Official Tournament Supplier of Rugby World Cup 2015.

The deodorant and shower gel brand tailored specifically for men, will be used by the players from all participating teams across the duration of the tournament.

Bernard Lapasset, the chairman of World Rugby, said: “We are delighted to be welcoming Dove Men+Care to Rugby World Cup’s family of major global commercial partners.

“The appointment of another brand sector leader with a passion for rugby to our record-breaking commercial programme is great news for the sport and further underscores the strength of the Rugby World Cup brand in the global sponsorship marketplace.”

Callum Galloway, Dove Men+Care brand manager added: “The addition of this prestigious rugby event to our sponsorship portfolio is extremely exciting for both Dove Men+Care and Unilever as a whole.

“As the Official Tournament Supplier, we look forward to offering the world’s best rugby players our high performance grooming products across Rugby World Cup 2015.”

Dove Men+Care remains a partner of England, Scotland, Welsh and Irish Rugby Unions – adding its support for the sport with the latest agreement.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.