Creative Department: Featuring Fallon, BETC Paris, Karmarama and more

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180 Amsterdam: DHL 'Everything FC Bayern Munich'

Brand: DHL

Title(s): Everything FC Bayern Munich

Agency: 180 Amsterdam

Agency website: http://www.180amsterdam.com/

President and Chief Creative Officer: Al Moseley

Managing Director: Stephen Corlett

Executive Creative Director: Dan Treichel, Dave Canning

Creative Director: John Messum

Creative: Ed Ryder, Luke Stone

Additional Credits: Producer: Bethany Papenbrock, Eleanor Fitzgerald

Brand Director: Katharina Schablitzki

Account Manager: Nicole Scopes

Planner: Clare Satterthwaite, Paul Chauvin

Business Affairs: Akvilina Jaskunaite

Production Company: Caviar Content

Director: Robert Jitzmark

Producer: Neil Cray

Executive Producer: Louise Gagen

DOP: Daniel Bronks

Sound Design: Wave Amsterdam

Sound Mixer/Designer: Randall Macdonald

Editor: Fiona Fuchs

Online: MPC Amsterdam

2D Lead / Nuke: Tom van Dop

Flame: Dirk Riesenfeld

Additional Nuke: Amresh Kumar, Sabanayagam Veerasekaran, Rajinikanth R, Daniel Cowley

Producer: Gwenn Hardouin

Production Company: Fischerman Friends

Local Production Company: 27 Kilometre

Photographer: Paul Ripke

Post Production: Loupe Amsterdam

Published: May 2015

Short Rationale: The campaign, created by 180 Amsterdam, will launch the DHL FC Bayern Munich online fan shop in China on 27th May, as well as being premiered online and at the Allianz Arena in Munich, at the FC Bayern vs. Mainz match.

Creative agency 180 Amsterdam, was tasked with creating a launch campaign that would truly reflect the enormous passion Chinese football fans have for FC Bayern Munich and give them a unique perspective on the stars of their favourite club.

The film at the centre of the campaign presents some of Bayern Munich’s most famous players in a range of surprising and hilarious scenes alongside a selection of the FC Bayern Munich merchandise from the new fan shop.

While we see the usual club shirts, balls and towels being modeled by the players, we also see midfielder Arjen Robben determinedly dunking his tea bag in an FC Bayern Munich mug, club goalkeeper Manuel Neuer lunging to catch a novelty gnome and forward Thomas Müller dons lederhosen for a traditional Bavarian slap dance.

Doner: Alfa Romeo 'Made of Red'

Brand: Alfa Romeo

Title(s): Made of Red

Agency: Doner

Agency website: http://doner.com/

Art Director: Nick Scott

Additional Credits: Planner: Nick Gill

Media Agency: Maxus Partnerships

Published: June 2015

Short Rationale: Full service creative agency, Doner, has unveiled an integrated campaign for Alfa Romeo – ‘Made of Red’ – encapsulating the passion and attitude evoked by the colour red, which is integral to the brand’s identity.

The new creative will run across TV, press, online and social; the campaign celebrates the colour red – identified by Alfa Romeo as a characteristic integral to its brand, and part of its DNA – and the sense of adrenaline, sensuality, temptation and emotion associated with it.

As part of the integrated campaign Doner will this week launch an Instagram initiative to drive engagement with Alfa Romeo fans and leverage the Made of Red messaging.

Fallon: Alzheimer’s Society 'Fade'

Brand: Alzheimer’s Society

Title(s): Fade

Agency: Fallon

Agency website: http://www.fallon.co.uk/

Executive Creative Director: Nick Bell

Creative/Copywriter/Art Director: Oli Rimoldi, Sigi Egedal

Designer/Typographer: Dan Montgomery

Editor (for digital OOH): Alex Hinx

Account Director: Lucy Kozak

Published: May 2015

Short Rationale: Alzheimer’s Society launches the next phase of its national brand campaign, to support the launch of the emotional ‘Gone’ TVC.

The emotive print ads, are creatively in line with the ‘Fade’ Cinema commercial, which preceded screenings of the Oscar and BAFTA winning film ‘Still Alice’, starring Julianne Moore as a linguistics professor who is diagnosed with earlyonset Alzheimer’s.

The three executions are running nationally in standard press, OOH formats and digital OOH. Created by Oli Rimoldi and Sigi Egedal, and designed by Dan Montgomery, each execution shows copy fading to illustrate the stark reality of life for those with the disorder. For example, the text "It's dreadfully irritating when my husband forgets to pick me up from the station" fades to "It's dreadful when my husband forgets me", showing the progression of Alzheimer's.

The campaign aims to not only portray the devastating and isolating effects of living with dementia, but also to reassure people that through care, advice and research, Alzheimer’s Society can help keep people connected to those they love for longer and that life doesn’t end when dementia begins.

BETC Paris: Evian 'Little big baby

Brand: Evian

Title(s): Little big baby

Agency: BETC Paris

Agency website: http://www.betc-life.com/

Executive Creative Director: Filip Nilsson

Creative Director: Agnès Cavard

Copywriter: Valérie Chidlovsky

Photographer: Jean-Yves Lemoigne

Additional Credits: Creative Director’s Assistant: Felix Falzon

Film Editor: Pierrick Guenneugues (Sparklink)

Purchase of Arts: Isabelle Mocq-Orain, Nathalie Gruselle

Producer: Sarah Belhadj, Isabelle Severi

Published: May 2015

Short Rationale: BETC has created a new outdoor campaign for Evian, consisting of 4 twin visuals.

The posters are designed to be displayed side by side, with an extensive media buying on closing doors in for example the metro and on elevators.

The first visual shows a pair of adult legs with a bottle of Evian and on the visual next to it, we see a baby’s torso and head. A sort of live before and after.

Now: New York Bakery Company 'Taste of New York'

New York Bakery Co - Taste of New York from thisisnow on Vimeo.

Brand: New York Bakery Company

Title: Taste of New York

Agency: Now, London, UK

Agency Website: http://www.thisisnow.biz/

Creative Director: Steve Paskin

Creative team: Juliet Kent and Clinton Harding

Agency Producer: Susie Innes

Production Co: Rattling Stick

Director: Ed Morris

Production Company Producer: Chris Harrison

Account Director: Jack Howker Account Executive: Katy Stanage

Planner: Tom Patterson

Additional Credits:Post Production Sound Engineer: Ben Leeves - Grand Central Studios

Editor: Flaura Atkinson - The Quarry

Post Production – nineteentwenty

Published: May 2015

Short Rationale (optional): New York Bakery Company’s new campaign ‘A Taste of New York’ promotes the bran;s growing range of bakery products, including the introduction of new Bagel Sandwich Thins.

The TV ad, directed by Ed Morris, sees a man delivering an impassioned ode to his city from the very top of a skyscraper with views of Central Park, The Chrysler Building and the Empire State Building.

Filming it himself from up high, we see the camera flit from his face to the views across town, and straight down to the city’s streets beneath him. The denouement, as he takes a bite of bagel at the end is that ‘you don’t have to be in it to feel it, you just need a little taste of New York.’

Krow Communications: Le Creuset 'A thousand memories shared'

Brand: Le Creuset

Title(s): A thousand memories shared

Agency: Krow Communications

Agency website: http://www.krowcommunications.com

Creative Director: Nick Hastings

Art Director: Georg Thesmann

Copywriter: Tara Button

Photographer: Adam Hinton

Published: June 2015

Short Rationale: Le Creuset unveiled its new advertising campaign in June 2015, celebrating 90 years as a world-leading cookware brand, whilst repositioning the brand with a new and emotionally engaging communication that breaks the mould for cookware.

Entitled ‘A Thousand Memories Shared’, the campaign moves the brand away from just being rooted in the cookware category and instead reflects how people see Le Creuset as a benchmark for uncompromising quality and a desired, lifestyle brand. The new campaign centres on celebrating the life-long memories created with family and friends around food and Le Creuset has created a unique idea focused more on the emotional reasons to buy or invest in the brand.

Targeting affluent, style-conscious consumers with a passion for cooking and creating a lifetime of memories, the campaign is brought to life via three executions capturing authentic moments in time, including a group of millennial friends, a three generation family, and two life-long friends.

Iris Worldwide: Shell 'Staying ahead'

Brand: Shell

Title(s): Staying ahead

Agency: Iris Worldwide

Agency website: http://www.iris-worldwide.com/

Executive Creative Director: Chris Baylis

Creative Director: Simon Mannion

Senior Art Director: Pete Sanna

Senior Copywriter: Matt Weston

Additional Credits: TV Producer: Jonny Hall

Director / DOP: Ivan Bird

Production Company: Rattling Stick

Producer: Polly Ruskin

Post Production: Finish

Post Producer: Louise Unwin

Audio: Wave Studios

Sound Designer: Parv Thind

Sound Producer: Rebecca Boswell

Published: May 2015

Short Rationale: Shell lifts the lid on the lives of some of the world’s most exciting drivers through a series of films promoting its premium fuel Shell V-Power.

The films chart the trial and tribulations expert drivers such as firemen and stuntmen face on a daily basis, emphasizing why premium fuel is core component to their success in the dangerous tasks they have to regularly overcome.

Created by Iris Worldwide, the long-form content series kicks with two films; Staying ahead of Fear (Fire truck) and Staying ahead of Gravity (Stuntman). The films launched online and on video-on-demand this month in the UK first before arriving in the US, Canada and Malaysia.

Robot Food: Bocce’s Bakery 'Rebrand'

Brand: Bocce’s Bakery

Title(s): Rebrand

Agency: Robot Food, Leeds, UK

Agency website: http://www.robot-food.com

Creative Director: Simon Forster

Art Director: Martin Widdowfield

Copywriter: Natalie Woodhead

Illustrator: Mike Johns

Photographer: Robot Food

Published: June 2015

Short rationale (optional): Bocce’s are a New York bakery with a difference. They only bake treats for dogs. UK-based design agency, Robot Food, created a new brand identity and a tasty new packaging range to set tongues (and tails) wagging.

Brooklyn-based Bocce’s make their dog biscuits by hand from natural, organic and seasonal ingredients. They’d noticed Robot Food’s work on various design blogs. So they asked them to overhaul their branding and create a new range of packaging to bring everything more in line with their nutritious, high quality product.

Robot Food injected some fun and friendly tone of voice and the on-pack brand story tells the tale of Bocce, the owners’ dog who inspired the brand. Stylistic typographic lockups explain how the treats are baked in small batches and using only fresh, locally sourced ingredients. Take away these subtle doggy cues, and the result resembles something you might pick up for yourself in a deli or food hall.

BETC Paris: D&AD 'The Ad Filter'

Brand: D&AD

Title: The Ad Filter

Agency: BETC / BETC Digital, Paris, France

Agency Website: http://www.betc-life.com/#/made-in/

Chief Creative Officer: Stephane Xiberras

Executive Creative Director: Olivier Apers

Art Director: Alphons Conzen, Jonathan Baudet-Botella

Copywriter: Adrian Skenderovic

Development: Cogit

Motion Design: Raphaël Benhamou

Published: May 2015

Short Rationale (optional): D&AD has created a browser extension that blocks annoying ads and replaces them with great ones.

With the Ad Filter, users will be inspired by great ideas every day, without even thinking about it.

Springetts Brand Design Consultants: Rascally Liquor

Brand: Rascally Liquor

Title(s): Rascally Liquor

Agency: Springetts Brand Design Consultants, London, UK

Agency website: http://www.springetts.co.uk

Creative Director: Sue Bicknell

Designer: Sue Bicknell, Sam Stringer

Illustrator: Peter O’Connor

Published: May 2015

Short rationale (optional): To create a brand and look for two expressions of a new make spirit (NMS) from Annandale Distillery - Rascally Liquor. NMS is the young spirit, which, after maturation, becomes Scottish whisky so our task was to create a desirable, distinctive and determined brand - not just an inferior rough precursor to single malt Scotch whisky.

The NMS product is immature and unsophisticated. Its character is outgoing, adventurous and a bit of a rogue, so the idea of “releasing the rascal within” was developed. The consumer lets out the rascal from the bottle and from within themselves when they taste the product.

Our chosen name - Rascally Liquor - clearly reflects the nature of the product, and alludes to a comment made by the poet, Robert Burns, who has strong links with Annandale, about Lowland Scotch whisky.

The character Tam o’ Shanter, from the Burns poem, inspires the pack imagery. The design uses the bridge that he has to cross to create the branding and the double L forms the bridge’s keystone.

The shape of Tam riding his horse gives a distinctive icon for the brand that can be adapted to convey the different character of the products. The idea of releasing the rascal within is brought to life by the silhouette of Tam riding Maggie casting a shadow. This not only shows the shape of the rider and horse it also reveals different aspects of Tam o’ Shanter and the character of the two types of raw spirit - the rascal inside.

Ogilvy & Mather Hong Kong: Pizza Hut 'Block Buster Projector Box'

Ogilvy & Mather HK - Blockbuster Pizza Box from Work that works on Vimeo.

Brand: Pizza Hut

Title: Block Buster Projector Box

Agency: Ogilvy & Mather, Hong Kong

Agency Website: http://www.ogilvyasia.com/

Chief Creative Officer: Reed Collins

Creative Director: Matt Nisbet, Andy Reynolds, Bo Deng

Copywriters: Ollie Davis and Peter Englebrecht

Designer: Gianluca Crudele

Code: Craig Mason

Illustrators: Barlo, Parents Parents, Caratos and Mark Goss

Published: May 2015

Short Rationale (optional): Ogilvy & Mather Group Hong Kong (Ogilvy) has launched a product innovation campaign entitled ‘Pizza Hut Blockbuster Box’ for Pizza Hut Hong Kong .

The one-of-a-kind, innovative packaging solution is available in four designs, based on romance, action, sci-fi and horror movie genres.

TBWA\PARIS: Cine-ma difference 'In the Role Of'

Brand: Cine-ma difference

Title: In the Role Of

Agency: TBWA\PARIS

Agency Website: http://www.tbwa-paris.com/

Creative Director: Jean-François Goize

Art Director: Sébastien Guinet

Copywriter: Josselin Pacreau

Art Director Assistant: Audrey Lucet

Media: Pierre Draber

Head of TV: Maxime Boiron

Agency TV Producers: Emilie Prud’homme – Mathilde Nanot-Lachkar

Production Company: Control Films – Hervé Dommange & Jacques-Etienne Stein

Director: Laure de Clermont-Tonnerre

Actor: Stéphane Guérin – Théâtre du Cristal

Additional Credits: Post-Production: Mikros Image

Editor: Julien Vaugelade

Advertiser Supervisor: Nicolas Guéchot

Account Handlers: Anne Vincent, Lara de Nattes

Head of Sound Production: Olivier Lefebvre

Sound Director: Thomas Anduze

Sound Engineer: Anaïs Khout

Music Art Director: Philippe Mineur

Coordination: Thomas Jacquet

Music Rights: Marie Roche, Barthélemy Ponsot

Published: June 2015

Short Rationale (optional): Accessibility in general – and especially at the cinema – is often regarded as merely a technical and practical issue. Yet, for some categories of disabled people, the technicality of accessibility is not an appropriate or adequate response, it is a human response that is needed, and a welcoming one is of utmost importance.

Ciné-ma difference has devised a plan adapted for film sessions, open to all (people with and without disability), for an audience who is usually excluded from it. The Ciné-ma difference network is now present in 30 cities in France and 1 in Belgium and is approaching its 1000th projection.

The purpose of this movie is to highlight this exclusion and the need to share cinema and other cultural activities so that, eventually, Ciné-ma difference will no longer be necessary!

Lucky Generals: Hostelworld 'Meet the world'

Brand: Hostelworld

Title: Meet the world

Agency: Lucky Generals, London, UK

Agency website: http://www.luckygenerals.com/

Production Company: Rattling Stick

Director: Sara Dunlop

Producer: Stuart Bentham

Editors: Speade

Post Production: The Mill

Published: May 2015

Short Rationale (optional): Hostelworld’s latest campaign is designed to make a splash in the youth travel industry.

Developed by London-based creative agency, Lucky Generals, the ad features seven backpackers, all strangers staying in hostels, who were captured doing a skinny dip in a Mexican sinkhole. The end line reveals that they have only just met each other travelling.

The ‘Meet the World’ concept is designed to target millennials who ‘aren’t average tourists’, and celebrates the spontaneous adventures that are born out of meeting like-minded travellers in hostels.

Their experience was documented by director Sara Dunlop (Rattling Stick) and photographer Katharina Poblotzki (Soothing Shade). The soundtrack to the ad is ‘Seasons (Waiting on You)’ by Future Islands.

Lost Boys: Velux 'Perfect sleep'

Brand: Velux

Title: Perfect sleep

Agency: Lost Boys, Paris, France

Agency Website: www.lostboys.com

Creative Director: Nicolas Thiboutot

Creatives: Philippe Pinel, Frederick Lung

Art Director: Chisato Tsuchiya

Art Director Assistant: Victor Miellin

Agency Manager: Jean-Philippe Martzel

Account Director: Clément Corouge

Project Manager: Kévin Pam

Photograph: Léo Caillard

Published: May 2015

Short Rationale (optional): Velux’s latest print campaign promotes the brand’s black out blinds, and promises customers a ‘a perfect sleep’, while warning that terms and conditions still apply.

WCRS: Churchill 'Churchill meets…'

Brand: Churchill

Title: Churchill meets…

Agency: WCRS

Agency website: http://www.wcrs.com/

Creative Directors: Orlando Warner / Joe Miller

Creatives: James Hodson / Jason Keet

Agency Producer: Lizzie Mabbott / Sarah Barber

Account Handling: Vince Lawson / Tim Ryan / Joss Hunt

Planning: Elisa Edmonds / Alicia Gaworska

Additional Credits: Media Agency: Mediacom

Production Company: Blink Ink

Director: Joseph Mann

Producer: Josh Smith

Editor: Tim Hardy @ Stitch

Post-Production: Blink Ink Studios

Grade: Paul Harrison @ Finish

Audio: Nick Angell @ Angell Sound

Published: June 2015

Short Rationale (optional): With a new brand positioning that gives Churchie the dog both emotional and functional authority for customers when buying insurance, Churchill launches ‘Churchill meets…’ debuting the new end line, ‘Depend on the Dog’.

The campaign, created by James Hodson and Jason Keet at WCRS and directed by Joseph Mann, who is famous for his use of real-time puppetry in adverts, shows how Churchill is the saviour of everyday disasters and common insurance problems. The adverts use everyday inanimate objects to communicate home and motor insurance policies available from today.

A total of three spots have been produced, titled ‘Garage Door’, ‘Wallpaper’ and ‘Car Stereo’. In each spot Churchie interacts with an object that signifies a particular issue customers’ face and presents a resolution.

The TV adverts, directed by Joseph Mann and produced by BlinkInk kick off a wider campaign spanning idents, radio, digital and social.

MediaCom handled the media buying and planning for the campaign.

Karmarama: Pilgrims Choice 'Well chosen'

Brand: Pilgrims Choice

Title(s): Well chosen

Agency: Karmarama

Agency website: http://www.karmarama.com/

Group Executive Creative Director: Sam Walker, Joe De Souza

Creative: Rich Connell, Clem Woodward

Additional Credits: Planner: Will Hodge

Account Director: George Barton

Agency Producer: Lindsay Hughes

Production Company: Sonny London

Director: Guy Manwaring

Producer: Amy Appleton

Production Manager: Sarah Graley

Director of Photography: Stephen Keith-Roach

Production Designer: Henry Boraros

1st AD: David Jancar

Offline Editor: Mark Edinoff @ Work Post

VFX Post House: Finish

VFX Artists: Judy Roberts, Jason Watts

VFX Producer: Vittorio Giannini

Colourist: Paul Harrison

Sound Design: Jon Clarke, Phill Bolland at Factory

Music Company: The Sync Agency

Published: May 2015

Short Rationale: Pilgrims Choice has launched a new TV ad that will use a soundtrack specially chosen for it by the British public.

The new Pilgrims Choice ‘Choose a Choon’ campaign, created by Karmarama, invites viewers to choose from eight different tracks for the TV ad.

The ad shows workers in a fictional Pilgrims Choice factory doing some eye-catching dance moves to celebrate yet another discerning shopper choosing to buy a pack of Pilgrims Choice cheese.

Through an online and mobile campaign, viewers are invited to vote for their favourite track for the ad by visiting a dedicated website and making their track selection from eight different choices – metal, house, French, jazz, pan pipes, didgeridoo, whale song or absolutely no music at all.

The viewers who select the winning track could win a year’s supply of Pilgrims Choice cheese. The winner will be selected at random in the final week of the campaign.

Libertine London: WeSwap 'Introducing the cheaper way to get your travel money'

Brand: WeSwap https://www.weswap.com/en/

Title(s): Introducing the cheaper way to get your travel money

Agency: Libertine, London, England, UK

Agency website: http://www.libertinelondon.com/

Creative Director: Oliver McCarthy

Art Director: Oliver McCarthy

Copywriter: Trevor De Silva

Photographer: Seamus Ryan

Published: June 2015

Short rationale (optional): These ads are a light hearted and cheeky play on peer to peer currency converting. Through WeSwap you can swap your money directly with others abroad and pay less than at many of the more frequented currency converting establishments.

BBR Saatchi & Saatchi: Bekol 'Revolutionary anti-aging product'

Brand: Bekol

Title(s): Revolutionary anti-aging product

Agency: BBR Saatchi & Saatchi

Agency website: http://saatchi.com/en-us/

Chief Creative Officer: Nadav Pressman

Creative Director: Eran Nir

Art Director: Yuval Zuckerman, Aia Bechor-Kujintzky

Copywriter: Eran (Shushu) Spanier

Additional Credits: Chief Executive Officer: Yossi Lubaton

VP Account Group Head: Maya Salomon

Account Supervisor: Moran Lupo

Account Executive: Reni Bracha-Landau

VP Production: Dorit Gvili

Producer: Alon Shmoelof, Gali Strakman

Editor: Dan Deutsch

Director: Roy Raz

DOP: Tobias Hochstein

Sound: Sound House

Production company: P.O.V.

Narrator: Liat Leshem

Narrator's agent: Tarika Zohar

Actor-Model: Smadar Kilchinsky

Talent's agent: Levia hon

PR: Sigal Feldman

Published: May 2015