The Drum Awards Festival - Extended Deadline

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By The Drum Team, Editorial

June 7, 2015 | 1 min read

Football stars Gareth Bale, Didier Drogba and David Luiz are featured in BT Sport's latest ad, which celebrates BT Sport Europe as the new home of European football from next season.

No bells and whistles to this ad, which is rolling out across online and social media today, but it's nice to see the likes of Drogba and Luiz in particular crack a smile when they are surprised by a fanfare of glittered tickertape, which erupts as soon as they say the words "European football" in the ad.

Next season BT Sport Europe will become the new home to top European football, with all UEFA Champions League matches and all UEFA Europa League matches exclusively live on BT Sport.

European Football Uefa Didier Drogba

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