Sir Trevor McDonald OBE has appeared in his first TV advert as part of Vision Expresses continued 'Vision. Taken Seriously' campaign.
The ad from Dare was shot by Ed Perkins and produced by Oscar-winning documentarian Simon Chinn (Man on Wire and Searching for Sugar Man) and shows the newsreader recalling what he has seen over his career.
“We are defined by what we've seen. The amazing events Sir Trevor has borne witness to over many years demonstrates the true value of looking after your eyes", said Brian Cooper, creative partner at Dare.
The ad will break on Channel 4 on 7 June and run on TV and Cinema.
Creative Partner – Brian Cooper
Copywriter – Andrew Edelston
Art Director – Pippa Harrigan
Account Director – Safeena Dhalla
Planner – Nathan Hodges
Producer – Karen Egan
Director – Ed Perkins
Executive Producer – Simon Chinn
Producer – Lucy Paul