Ad of the Day: Vision Express - Sir Trevor McDonald

Sir Trevor McDonald OBE has appeared in his first TV advert as part of Vision Expresses continued 'Vision. Taken Seriously' campaign.

The ad from Dare was shot by Ed Perkins and produced by Oscar-winning documentarian Simon Chinn (Man on Wire and Searching for Sugar Man) and shows the newsreader recalling what he has seen over his career.

“We are defined by what we've seen. The amazing events Sir Trevor has borne witness to over many years demonstrates the true value of looking after your eyes", said Brian Cooper, creative partner at Dare.

The ad will break on Channel 4 on 7 June and run on TV and Cinema.

Credits –

Agency: Dare

Creative Partner – Brian Cooper

Copywriter – Andrew Edelston

Art Director – Pippa Harrigan

Account Director – Safeena Dhalla

Planner – Nathan Hodges

Producer – Karen Egan

Production: Lightbox

Director – Ed Perkins

Executive Producer – Simon Chinn

Producer – Lucy Paul

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.